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Dress & Attire and Invitations in Watertown, MA,
(800) 831-8697
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4.8 out of 5
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  • 842 Reviews


    Isabella Caso

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    5 out of 5
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  • I had made a last minute appointment at vows and was paired with Ashley, which turned out to be the best thing that could have happened. Ashely was knowledgable, not only about the dresses themselves, but about what was going to look good on my body type. She was respectful of budget, and was very patient as I went through the dresses she pulled for me. We ended up finding *the* dress that first appointment! Thank you Ashley and vows for your help finding my perfect dress!

    Katherine Lawrence

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    5 out of 5
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  • My mother, sister and I had an excellent experience at Vows. Sara, the store manager helped us through the process. She was knowledgeable and was superb at compiling our likes/dislikes and requests into the dress. Vows was our third bridal shop, they had large range of dresses, accessories and price points. We were able to pull several dresses on our own, Sara then added a few to the mix based on our selections. Overall it was the easiest and most pleasant shopping experience yet! One note, the dressing room was a little dark so by sure to go into the natural light before you buy.

    Michelle Galemba

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    5 out of 5
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  • Louisa S. was AMAZING! Vows had a wonderful selection in my price range and after seeing what I liked (and didn’t like) about dresses that were not for me, Louisa pulled my perfect dress, in my price range and I couldn’t stop smiling! After visiting 3 other bridal store, I would highly recommend Vows and Louisa (and the rest of their welcoming staff) to any bride to be!

    Elisa Rodriguez

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    5 out of 5
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  • Amazing experience, Gabrielle was my consultant, she made sure to help me and party make my dream look com true and within budget. I am a last minute bride and she checked the dresses we picked to ensure they would arrive on time.

    Ashley Harvey

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    5 out of 5
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  • I went in not having tried any dresses on before and no ideas other than I just wanted it to be flattering. From the moment we walked in till we left, it was better than I could've imagined and I found a gown! Highly recommend Vows!

    Rachel Chartier

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    5 out of 5
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  • Krystin was amazing. She was so helpful and super sweet! I walked away with the dress of my dreams!

    Abbie Lesieur

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    5 out of 5
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  • VOW's is the best for a plus size bride. I am a size 18/20 and new there would be challenges finding a dress that made me feel special and comfortable. I went to your typical bridal stores and couldn't fit in most of the dresses and I wasn't in love with the ones I was trying on. My mom found VOW's because of the tv show, but I did not want to go because I just felt like I wouldn't find anything for myself. As soon as we walked in Gaby brought us to the dresses in my size and there were so many too choose from, each one more beautiful than the next and there went up sizes much higher than mine. They made me excited to try on the dresses and Gaby was amazing! She listened to what I liked and ended up pulling the perfect dress for me. Seriously this place is amazing for any size bride, but it is different being plus size. The dresses are beautiful. They have a list of people they recommend doing alterations... Anahit is the one you want! She is phenomenal, she will make the dress fit you... Read more

    Liz Johnston

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    5 out of 5
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  • I worked with Melanie and it was an amazing experience for me. I don't wear dresses and finding the wedding gown was going to be the least fun venue for me, but Melanie and Vows made me feel beautiful. I tried on 10-12 dresses and was there for over two hours. I had personalized attention and one-on-one help getting into the dresses and she took pictures of me in all the dresses. I didn't feel rushed. I started to cry when I found my dress because I was so overwhelmed with joy and I have Melanie a big hug! The dress came in earlier than expected and it was in a beautiful bag! I would highly recommend Vows in Watertown.

    Isabelle Bitman

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    5 out of 5
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  • Ashley was wonderful to work with at Vows. I was a little concerned about pricing before I went - I was looking for a dress around $1000. When I got there, Ashley hunted around the store to find some dresses that would be within my price range and style. She encouraged me to try on a couple strapless dresses - which I was not particularly interested in - and I found the one! I am so glad she pushed me to try on that dress. And she was super supportive throughout the whole process.  I would definitely recommend others go here.

    Kara Lam

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    5 out of 5
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  • I went to Vows not knowing what to expect. The store manager Sara knew at first glance which dress would look best on me. Of course, I did not believe her. It was a Saturday so the store was crowded and I felt rused. It felt like Black Friday at the mall. I tried on about 10 to 15 dresses, after which, I was emotionally exhausted going back and forth in my head on which ones I liked better. I couldn't decide and I had to make a 2nd appointment during a weekday. Sara was patient with me, allowing me to pick different dresses and helping me in front of the mirror. In the end, I chose the very first dress that she had recommended when she 'sized me up' with her eyes the moment I met her. She educated me on dresses, too, telling me about the different fabrics, styles, other designers. The hardest part of the experience wass that I wanted to feel like I was on the show 'Say Yes to the Dress' but, in reality, what I really had to do was let my guard down and desire to be in control and list... Read more

    Kim Desto

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    5 out of 5
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  • I was beyond pleased with my experience at VOWS. I went in not really having a solid idea of what kind of dress I wanted and found that all of the dresses I leaned toward were not flattering. The specialist who helped me during my appointment took time to evaluate what I did and did not like about each dress and from there, brought in styles she thought I should try. She brought in a dress that I would have never picked out myself and it ended up being the most gorgeous, flattering, and comfortable dress I could have imagined! Everything from the selection to the staff to the clean, bright, and beautiful space made this one of the greatest experiences of the wedding process! They also recommended several seamstresses for alterations and the one I went with was absolutely incredible! Her name is Anahit and she has been in the business for almost 30 years. She takes such pride in her skills and knows exactly what she is doing. All of her suggestions for my undergarments, even my hai... Read more

    Shannon

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    5 out of 5
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  • My wedding is in less than 3.5 months and so many bridal shops have not let me schedule an appt or make me feel bad or hopeless when I tell them the date like OH this is going to be difficult! Not Ashley at vows! She was like ok great we’ve got plenty of options! I picked several dresses to try and then Ashley went and pulled some based on my likes and dislikes of the ones we tried. I ultimately bought one she picked that I never would have picked for myself and I am so happy. She was funny, genuine and made me feel so comfortable. Thank you so much, Ashley! You’re a gem!

    Erin Duffy

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    4.8 out of 5
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  • Wedding dress shopping was by far the easiest part of wedding planning so far. Vows was the first and only place I ended up going. The staff was friendly, on time, and knowledgeable about helping you stay on budget. I was paired with the store manager who walked around with me and helped me go through the dresses. She did give a few suggestions, but I am one of those people who likes to shop alone and have a very specific idea of what I want so she ended up letting me browse alone, but was there to help bring dresses to the dressing room, or to help answer questions (which was perfect for me). Flash forward to trying on dresses... the manager helped zip me up into a couple of dresses and gave some suggestions of how the dresses could be altered if I wanted to make any changes to them. She was very complimentary and nice during the process and helped make me feel beautiful. She was called away in the middle of our appointment to deal with a bride who had some kind of alternations em... Read more

    Emily Robertson

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    4.8 out of 5
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  • I just shopped at vows after an experience at another bridal shop where I left feeling very discouraged and as if I would have to try on 100 dresses before I found one. The experience was very different and I found there were many dresses I could try on. I actually loved more than one dress and had to narrow it down. Louisa was wonderful and patient as we navigated through the various dresses. The dress I ended up selecting was one she picked towards the end which was a combination of all of the things I was loving on other dresses. She was wonderful and is truly talented at her job! Can't wait to see MY DRESS when it comes in and until then will gaze at pictures !

    Mallory Duncan

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    1.8 out of 5
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  • I got my wedding dress at Vows in January, it just came in in June, which I was thrilled about! I loved the dress and thought it would be a great place to get my dress from as I've heard great things, but unfortunately that was not the case. They measured me when I decided on what gown to get, but ordered the dress a size too small (my waist was a 29 and they ordered it for a 28, and a similar situation with the hips). My measurements have not changed a bit, but when I got the dress shipped to me, it was extremely tight (it looked like it was painted onto my skin), more than it should've for a fitted dress. Once I found out they ordered the dress under measurements that were taken for me, which I was not informed about, I asked if I could exchange for the next size up, which they refused. They said if they did that I would pay thousands for alterations, which is the situation I am in now, only worse because of another issue quickly that came up, when I put it on for the first time, my ... Read more

    responded with the following comments.

    Hello Mallory, Thank you for your review. I have owned VOWS for over 25 years and we pride ourselves on our impeccable service and word of mouth referrals from the thousands of brides that we've worked with. It is important to clarify some of the points you made. 1. We did not order you the wrong size. The measurements that were taken for you on the day you ordered the gown were a perfect size 10 (the exact same size as the sample that you fit into) other than a 1 inch difference in your waist. Your hips and bust were a size 10. Given the detail on your gown, it is a much simpler alteration to let the waist out 1 inch vs. jumping up a whole size and then having to take in the bust and the hips. 2. I invited both you and your mom to come back in so we could figure out together why the dress is not fitting you now and to make sure that your measurements haven't changed or that perhaps the size number sewn inside the dress by the designer was incorrect (although this is very unlikely) 3. I did offer to repair the rip that you made while pulling your hair back but I was a bit confused why you would raise your arms up to tie your hair back if the dress was too tight to button thus resulting in ripping the delicate tulle and lace. 4. Because the gown is special ordered for you, we are unable to simply order you one size up unless of course there was a mistake made and that is why I invited you back in to discuss and examine the dress and to retake your measurements. 5. I would recommend looking for a different seamstress if they are charging you thousands of dollars to let out the waist and do a hem and bustle.

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