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Dress & Attire in Ames,
(515) 663-2222
Overall Rating
4.8 out of 5
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  • 108 Reviews


    Kaitlyn

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    4.8 out of 5
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  • The staff are sooo friendly. They want to help you find the dress of your dreams and are legitimately invested in their brides. They have plenty of dresses to try on and help you narrow down your selection. I said yes to the dress there and couldn't have been happier!

    Sadie Patton

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    5 out of 5
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  • I am over the moon about my experience with Pure Bridal! I had shopped a couple different stores & I felt the selections in my size were extremely limited. The stores were hard to navigate & the experience was somewhat overwhelming. When I went to Pure Bridal I felt very welcomed the environment is very laid back & the store is so easy to figure out. You shop your size- which is a HUGE plus. It’s hard to shop when nothing is in your size. It’s automatically discouraging. I did not have that issue. The first dress I saw on the rack that was my size was THE ONE. They have a bow on the hanger system to determine price range. The sweet girl fitting me politely pointed out to me that it was double my price range- she did not push me. Not. One. Bit. To try it anyway- if anything she almost encouraged me to check other options first. Sure enough that first dress I spied is the one and after trying it on at my pick up fitting I couldn’t be more happy. Every dress id ever bought- from f... Read more

    Shelby Page

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    5 out of 5
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  • I can't say enough good things about Pure Bridal in Ames! From my stylist to the entire experience, it was amazing! I didn't think I'd cry when I found the dress, but I did! My stylist was so understanding and supportive. We even had my 6-year-old ringing the bell when I said yes!

    Amy Paige

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    5 out of 5
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  • Wedding Dress shopping at Pure Bridal was an absolute dream come true! Rita was extremely helpful and had amazing guidance when it came to looking at specific styles, and challenged me to try on items I wouldn't necessarily pick out myself. At the end of our appointment my mom and I were in happy tears over my wedding dress selection along with the accessories. Thank you, Pure Bridal, for making this experience so perfect for us! I will always cherish this memory

    Justine

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    5 out of 5
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  • I had an amazing experience at Pure Bridal! Andrea was my consultant, and she was FABULOUS. I had a large group with me, but her focus was mainly on me and made sure I liked the dress, even if my group didn't agree. She ended up helping me find the perfect dress, AND the perfect accessories - the earrings even matched my ring! I recommend anyone looking for a bridal store that will help you find your dream dress no matter what to go to Pure Bridal!

    Tatum

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    5 out of 5
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  • I had an awesome experience! My consultant was amazing and with my fear of commitment never pressured me into anything. I returned the day after my original appointment to purchase my dress and was again very impressed with all of the staff. The best thing to hear is that they want to give you the experience they would want as a bride and not do things to just benefit themselves.

    Ashley

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    5 out of 5
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  • The girls at Pure Bridal were phenomenal! My best friend's wedding and my wedding are a month apart so we both went at the same time and they were more than happy to accommodate both of us. We were treated like we were the only brides there that day and we loved it! Tried on so many dresses which were all amazing. We both said yes to the dress and left happy! I am impressed with how personable everyone is there. Anytime someone asks where they should go shopping for their dress I always tell them Pure Bridal! Definitely 5 out of 5 stars! Thank you again, Pure Bridal Staff

    Danielle

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    5 out of 5
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  • The consultants were amazing! They were able to help me find exactly what I was looking for. I went to several bridal shops and they were by far the friendliest and most fun place to look for dresses. I never thought I would cry in a dress either but I definitely did when I found the one. Excellent care from these ladies they all truly seem to want the best for you on your wedding day!!

    Danielle

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    5 out of 5
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  • I loved working with Abby and finding my perfect dress!! What a fantastic experience! I'm so thrilled to be a Pure Bridal Bride!

    Jennifer

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    5 out of 5
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  • Amazing people and made this “OLDER” bride feel great!

    Bailey

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    5 out of 5
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  • I had an appointment with Ashlyn, and she was so great to work with. She accommodated our large group as well as picking dresses I didn't even know I would like. She listened to what I wanted and made suggestions on what she thought with her knowledge of the industry. She even ended up pulling my dream dress! There were so many options to choose from as well as the store being clean and organized. I would definitely recommend Pure Bridal to any bride looking for their dream dress!

    Taylor

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    5 out of 5
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  • I love this bridal shop. I have been there many times before but never for myself. This last time was for me and I loved every part of the process. My attendant was fantastic! She was super easy and enjoyable to talk to, knew what she was doing with all dresses, and gave the perfect amount of opinion on the dresses I tried on.

    Ashley

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    5 out of 5
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  • The customer service at Pure Bridal was absolutely incredible! As a bridesmaid looking to find the perfect gown to work with the bride's color scheme, this store could not have been MORE helpful!! Everyone was is very kind and provide an awesome atmosphere. Good vibes all around! Their expertise was so helpful and they were able to find me the perfect dress!

    Emily

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    0.5 out of 5
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  • My experience with Pure Bridal was by far the worst bridal experience to encounter. When arriving for my appointment, I was greeted by the sales person in charge of my appointment. I wasn't allowed to explore the dresses on my own, neither were my bridal party. We were told several times to sit down during the appointment, as the dresses would be brought to us. They put me in probably twenty odd dresses in the course of two hours, at the two hour mark, they started rushing me to find my dress, I picked my dress out. I said "yes" to the dress as Ashlynn and Rita urged me to. I then paid for the dress in full on May 30th, 2018. I got an email stating that the "estimated" ship date for my dress would be September 4th of 2018. After that initial appointment and email, I didn't hear anything from Pure Bridal. After 3 weeks past the estimated ship date, I had my mother contact the store to see where my dress was as I have been traveling with my military fiancé. Only to find out, my dress ha... Read more

    User7367021

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    4.9 out of 5
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  • Pure Bridal is simply amazing! Their staff are friendly and helpful, their dress selection is plentiful, and their prices are unbeatable. If you are looking for a small town, stress free experience, you must visit Pure Bridal in Ames!
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