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Planner in Newton Center, Massachusetts,
(617) 504-6944
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5.0 out of 5
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  • 37 Reviews


    Alex Gordeev

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    5 out of 5
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  • Luba is one of the most incredible wedding planners I have ever worked with. She is a fantastic person and a true professional. I would highly recommend hiring Primavera Dreams to help you plan your special day. Do not hesitate to reach out to Luba and her team of experts!

    Linda Mitchell

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    5 out of 5
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  • Luba is a beautiful professional with a huge heart of caring for every client! She is so very knowledgeable in her profession. She cares and shares and makes each of her couples family. Her knowledge of the destinations, very important, in impeccable. Luba is a true professional working with each couple to create the wedding of their dreams. She knows how to make it happen! I highly recommend Luba and her team for every wedding couple dreaming of a destination wedding!

    Dina Isva

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    5 out of 5
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  • I just noticed that Primavera Dreams is celebrating its anniversary. By coincidence, we are spending some quality time at home with the family and got to reminiscing. In July of last year, though it seems decades ago, Luba has organized my husband’s, Alex Karpovsky, round-number birthday celebration in Italy. To say that it was impeccable is to say nothing about it. By Primavera’s measures, it was not a large celebration - around sixty guests and two full days of festivities. But for us, when we started the preparation it seemed absolutely daunting. How do you get together people from half a dozen countries all over the world? Many of them have never met each other. How do you make sure they enjoy their time together? And, by the way, the budget we had was (very) far from unlimited. Well, looking back it still seems amazing that Luba was able to get it all together and made it look simple in the process. Even during the celebration itself every minute felt like fu... Read more

    responded with the following comments.

    Dina, Thank you so much for your kind words! Despite these challenging times, I believe people will continue to celebrate the important moments of their lives. I am sure we'll do something amazing with your great family in the future!

    Jillian Ricciardelli

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    5 out of 5
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  • As soon as we discovered Primavera Dreams, we knew our dream of getting married in Florence could be a reality. Being from the U.S., we faced some skepticism from our families when we first started talking about a destination wedding in Italy but fast forward 18 months and now they can't stop talking about how it was the most epic family vacation / wedding that they had ever been to! We couldn’t have done it without Luba. She truly became like a third mom to us (in the best way possible). She is all about creating an experience, not just for the wedding but for the entirety of the planning process. She even came on our venue hunting trip with us one year before the wedding date. I was VERY much a type-A bride and Luba was always quick to respond to my many emails, no matter what I threw at her. We ended up having more guests RSVP ‘yes’ than we initially expected and our wedding of 80 quickly grew to 110 but Luba wasn’t phased by any of the changes and thankfully had her associa... Read more

    responded with the following comments.

    Dear Jillian, Reading your review made me feel so happy! I am still under the spell of this incredible atmosphere of your and Jon's wedding. It was, indeed, a fairy tale. And not only because we had it in a fantastic Tuscan villa, but also because of you, a wonderful, kind and happy couple, so in love with each other! It was a real pleasure working with you and sharing this fantastic day!

    Leah Goldberger

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    5 out of 5
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  • We feel so lucky to have found Primavera Dreams! We had no idea what we were getting ourselves into when we decided to host a nearly 200-person Russian-Jewish wedding in my family's Cape Cod backyard - but Luba came to the rescue! She worked closely with us through our year-long engagement to think through every detail, from major vendors to heel protectors for people who wore stilettos in the grass. Luba is proactive, lighting fast to respond, and has a very calming effect on a stressed out bride. She also quickly understood our vision to host a literary-themed wedding and made creative suggestion for how to entertain our guests. More than anything, Luba has an invaluable network of vetted, professional, wonderful, flexible, well-priced vendors that help you navigate the otherwise overwhelming wedding vendor marketplace. She found us our photographer (amazing), hair & make-up (so talented), DJ (unbelievable combination of DJ, live singing, and live saxophone!), videographer (great and... Read more

    responded with the following comments.

    Dear Leah, Thank you so much for your kind words. I keep smiling every time I think about your wedding day, the crazy changes in the weather, you and Alex's glowing faces, your touching ceremony, the first dance, and, obviously, the cats! You've made everyone feeling happy, by sharing your love and joy. What a wonderful wedding! I am a lucky planner for being a part of it, indeed:) Best!

    Olga Goldberger

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    5 out of 5
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  • We are so so happy we hired Luba to help plan our daughter's wedding this September! We wanted to do it in our own backyard on the Cape and we didn't have any idea how to start. Luba met with us a number of times and recommended vendors; explained the wedding "flow" and what we need to think about. All her recommendations turned out to be super-valuable and we ended up hiring all of her suggested vendors. Luba was very attentive to details and answered all of our questions either in person, by phone or email. She was there on rehearsal to make sure the wedding party knows what to do! And of course, Luba was the Leader of the wedding day! She made sure everything was set up right at the ceremony and later at the reception; she announced the speeches, dances and coordinated with the caterer and DJ the smooth flow of the wedding. We would highly recommend Luba for your wedding!! Couldn't be happier!

    Alexander Prokhorov

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    5 out of 5
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  • I can’t imagine most grooms taking the lead when it comes to planning a wedding. In fact, I would personally shake the hand of the man who is able to make final decisions about tablecloth colors, flower arrangements or centerpiece styles. A groom is also probably not the one in charge of creating a scrupulous financial plan of expenses for this and that. Usually the couple’s parents take care of this aspect, but in my case, these duties fell to my fiancé Irina and our wedding planner, Luba Gankin of Primavera Dreams. At all pre-wedding meetings, I nodded with a serious look, amazed at our planner’s speed and ability to navigate a multitude of planning challenges. Even though Italy is so far away, we had the impression that it was right there in Luba’s capable hands! She was extremely knowledgeable about Italian culture, and had myriad connections with Italian vendors and venues. Luba’s planning arsenal has absolutely everything one could want for their wedding; as i... Read more

    responded with the following comments.

    Dear Alexander, wow! Thank you so much for your amazing review! You brightened up my day with your kind words. All the best to you, Irina and your wonderful family!

    Irina Prokhorov

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    5 out of 5
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  • We bless the moment when we asked Luba, the founder of Primavera Dreams to take us under her wing and organize our wedding in Italy. It was Luba’s suggestion about Castello Vicchiomaggio. This castle, standing alone on top of the hill was grandeur, but at the same time very homey. How amazed we were to learn that this Castello for a year hosted Leonardo Di Vinci. What a feeling.... - to live in a suite where Mona Lisa was painted and walk the same floor as Leonardo was walking....What a feeling.... - to see winery fields and true Tuscany still valley through your window.... What a feeling to have your wedding vows in the Venetian style court yard with your very own Romeo and Juliet Balcony... But then comes the entire preparation...Food, flowers, invitations, media crew, place settings, ceremony, cake, and even fireworks.... Step by step, without stress, but firmly, PrimaveraDreams under the leadership of Luba conducted our challenging project from “A to Z”. Hundreds o... Read more

    responded with the following comments.

    Dear Irina, Thank you so much for your review! It was a lot of hard work for all of us to plan and manage your complex wedding and all around the globe guests who kept changing their plans:) But the results were stunning, and we all had a wonderful time in Tuscany. All the best to you and your big, kind and talented family!

    Maryam Labaf

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    5 out of 5
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  • I think 5 start is not enough for Luba, her work and profession worth a lot more than you can explain with words. My husband and I are so busy and hard to find a time that we both are free at the same time. We planned almost 4 months in advance for our wedding and everyone was saying you can’t make it ontime. The first thing I did for wedding preparation was find a wedding planner. We found Luba and after the first meeting I really liked her. She was through, organized and know what she is doing. We were able to find the venue after a week. We had our wedding in the Conners center at Dover and I love this place. She recommended all the other vendors and i really liked them. All the vendors that Luba recommendation were very professional, flexible and nice and friendly. With Luba s advice we were able to prepare everything ready for the wedding day on time. The wedding day everything were planned and run based on schedule, no mess no rush. My wedding was a dream one and all the guests... Read more

    responded with the following comments.

    Dear Maryam, Thank you so much for your kind words. It is indeed hard finishing a Ph.D. in math and organize your wedding in a new location and without any family in proximity. I am so happy that we were able to find the venue, which you loved and all the other vendors. That we were able to incorporate into your ceremony and reception the elements of Persian culture. That you and Jason were happy and relaxed n the day of your wedding! All the best, beautiful Maryam!

    Sarah

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    5 out of 5
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  • We brought Luba in the middle of our wedding planning (six months out) to help get us organized and make sure we weren’t missing anything. She was thorough, very organized, and provided great advice. When I started wedding planning, I wasn’t sure whether it was worth investing in a wedding planner (I had already found a venue and most of my vendors), but now I would say it is absolutely worth it. Leading up to the wedding, she was extremely helpful in planning the day, suggesting wedding vendors, and being a sounding board to ensure that we were on track and not missing anything The week and day of, I did not have to think about any planning or vendor organizing. She took care of everything in the background, for which I am very grateful for given I was able to spend a lot of time with family visiting from out of town. I’ve also learned that it is really important to have someone act in your best interests when it comes to negotiating with all vendors - Luba did that superb... Read more

    responded with the following comments.

    Hi Sarah, Thank you so much for your kind words! You and Siddique wedding was an amazing and beautiful event, and we were so lucky with the weather! It was a pleasure to help you, a pleasure to work with you and get to know you better. I wish you all the best in your married life! Cheers!

    Shannon Christmas

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    5 out of 5
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  • My husband and I can't say enough about Luba. From the beginning, Luba has been there for us as a consistently reliable source of knowledge, advice, comfort, and organization. We had already picked our big vendors - venue, catering, photographer, florist, music - by the time we met Luba. We had found ourselves managing crazy work schedules, without the time needed to devote to finding smaller vendors and working on the details that really bring a wedding to life. We looked into a few different planners, but we knew from our first meeting that we wanted to work with Luba. Her care and attention to us as a couple and calm demeanor showed us instantly that Luba was exactly what we needed. Throughout the wedding planning process and now beyond the wedding itself, Luba has been there for us for the smallest of questions to helping sort out last minute vendor changes. Luba stayed on top of the wedding coordination and timeline when we didn't have time to, working on our behalf behind ... Read more

    responded with the following comments.

    Dear Shannon, Thank you so much for your kind words! I loved, loved, loved your wedding! You and Tommy is such an amazing couple, your families are wonderful, it was a real pleasure to help you with your wedding planning and to attend your wonderful wedding! Best! Luba

    Harlan Trevithick

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    5 out of 5
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  • Primavera is terrific. Our wedding planner, Luba, guided us through the process, took care of all kinds of details, and on the day of the wedding quietly made sure that everything went perfectly. In the months before the wedding, she had countless helpful suggestions, gave us great advice, provided great professionals and introductions, and took a lot of the stress out of the process. I can't recommend Primavera highly enough and Luba is a delight to work with.

    responded with the following comments.

    Thank you so much! The reviews always boost my energy, raise my spirits and give me a strong desire to continue helping other couples! It seems, the new year has started well! Warmest regards, Happy New Year! Luba

    Alex Shlyankevich

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    4.6 out of 5
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  • At this spectacular Tuscan wedding, I had the honor of leading the huppah ceremony. This gave me the opportunity not only to observe Luba’s work but to closely collaborate with Primavera Dreams during the preparation and execution phases of this epic event. Given my role, my assessment is not only that of a guest or a client but of a colleague. Luba confidently managed the three-day wedding that consisted of multiple events spread over the big territory of Villa Vignamaggio as well as other regions of Tuscany (the terrain was stunning but added another level of challenge moving people and stuff around). She dealt with a sizable and diverse crowd of guests coming from all over of the globe and an army of service providers switching between customs and languages on the fly (her command of Italian was certainly a resource!). While working tirelessly Luba never stopped being friendly and classy. She was always ready to give a piece of advice but in a delicate and accommodating way. Lub... Read more

    responded with the following comments.

    Dear Alex, It was such a pleasure working with you on this emotional wedding and to discuss all these nuances of a Jewish wedding ceremony, modern and traditional at the same time - and infinitely beautiful. I am so grateful for your kind words, it means a lot to me. Looking forward to future collaborations!

    Jingjing Chen

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    4.6 out of 5
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  • Luba was invaluable in helping us plan our wedding from across the country! She was proactive from the very beginning in helping with our venue search, and was incredibly organized and kept us on track and on top of all the details throughout our nearly 2-year engagement. Luba was quick to respond to everything and dive into anything we wanted to research. On the day of, she handled everything behind the scenes with grace and professionalism - we felt like the whole day went perfectly and we were truly able to enjoy ourselves! Her kind and calm demeanor and her diligence and passion for weddings make her a great person to entrust your big day to!

    responded with the following comments.

    Thank you so much JingJing for the great review and kind words:) It was a pleasure helping you and I am happy that we were able to overcome all the challenges related to you & Andrew leaving out of state and in a different timezone:) You wedding was sublime!

    Harlan

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    4.8 out of 5
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  • Luba is who you want to call right when you get engaged. Our wedding was 130 people at the Red Lion Inn in Cohasset, MA. The venue search was the hardest part of my wedding planning process and, if I had worked with Luba at that time, I would have saved some headache. When we did bring her on board, she met us at a convenient location in person and asked to get to know us first. She wants to put in the time to learn about you so she can anticipate what you need and like. Getting to know Luba, we learned she is a kind, thoughtful, patient, organized, and extremely smart person. She can help you navigate contracts, help with budgets, and give you a realistic sense of what your timelines, costs, and effort should be. Her patience means she knows when to act and help get you organized and when to let you savor the time of your engagement before the big day. On the day she was fantastic. She met us for our rehearsal to make sure everything would run smoothly. Her calm presence puts everyone... Read more

    responded with the following comments.

    Dear Harlan, It was an honor and an incredible pleasure to help you and Mike with your wedding preparation. You are an incredible couple, and I enjoyed your beautiful and meaningful celebration a lot! Many thanks for your kind words!
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