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Dress & Attire in Boston,
(617) 247-2828
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4.8 out of 5
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  • 77 Reviews


    Alison L.

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    5 out of 5
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  • Flair Boston & specifically Kaitie made finding my dress such a great experience! I am not the most decisive person, so having Kaitie tell me right off the bat that she uses her expertise and logic to help guide the appointment helped so much - and she wasn't kidding. With every dress she asked what I liked and didn't like, what else I was looking for, and made changes if possible to see how I felt. When I felt pressure as my appointment came to the end and the dress hadn't been found, she fit us in later that same afternoon to come back. With a more clear head, and Kaitie working closely with a designer my vision came to life and I left that afternoon with everything I was looking for! I'm SO happy I came to Flair and got lucky enough to have Kaitie help me find my wedding dress!

    Allyson H.

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    5 out of 5
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  • Flair was by far the best experience I had when it came to picking a wedding dress. I booked an appointment knowing I really liked a dress at another store, but wanted to go to one more place before I made a final decision. Kaitie was by far the best sales person I had at any wedding dress store I had been to. Since this was probably the last place I was going to go, she wanted me to be open/honest about my past experiences and even went as far as wanting to see the other dress I liked to get the best idea of what I was looking for. When I went to try on some options Kaitie asked all the right questions, instead of sitting back and watching as the other sales people had done at the other stores. She didn't waste any time and told me if it didn't feel right or as great as the other one I liked, then it wasn't the one. To my surprise, one of the last dresses I tried on suddenly felt the most perfect out of everything I had seen. Kaitie could see how much it made me light up. After I ... Read more

    Katherine C.

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    5 out of 5
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  • Flair was the first and last place I looked for my dream wedding dress. I found THE dress within the first 3 I put on my body! The ladies listen to you and make you feel beautiful. They are so knowledgable and not pushy at all (SO important with such an important decision)! I felt like a princess the entire time we were there. I cannot recommend them enough. They are a one stop shop for your bridesmaids, too!

    Elexis M.

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    5 out of 5
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  • Flair is one of my absolute favorites stores in the world! I went dress shopping with my mother and sister. Flair was the first and ONLY store we went to. The store is so chic and comfortable. I worked with Kaitie throughout my entire wedding dress & bridesmaid process. Kaitie is so special and amazing. When I was at the store for my wedding dress, I tried on approximately 12 dresses. She helped me figure out what I wanted, what my likes & dislikes were as well as bringing out my self-confidence as a bride. I did not expect to walk into the first store I tried dress shopping at, to find my dream dress. Kaitie was patient, kind and helpful throughout the whole process. She is so knowledgeable, too! Between the fit of the dress, style and material, Kaitie knew it all! She supported me as the bride and took what I felt comfortable in and wanted first. The selection of dresses at Flair were all gorgeous! Absolutely beautiful selection that you cannot find in many shops. I bought my dress t... Read more

    Kelsey J.

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    5 out of 5
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  • I just ordered my dress from Flair after having the best experience! Kaitlyn was super helpful and very efficient without making us feel rushed. She went out of her way to help me out with a few different things as I don't live in the US. The dresses were beautiful and the whole ambiance of Flair was very laid back and comfortable while being special, we practically had the whole store to ourselves and I barely noticed anyone else around us. I would definitely recommend Flair and specifically working with Kaitlyn to find your perfect dress! Thank you! :)

    Joey

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    5 out of 5
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  • Flair was an absolute godsent! I had a somewhat limited budget (max 2K) and found my dream wedding dress at Flair! I was super bored over the summer and randomly decided to go down the street to Flair to try on some dresses. I did not expect to fall in love with anything yet because I had a bunch of wedding dress appointments back home with my whole family. However, it was such a relaxing experience from the moment I stepped into Flair! The woman who helped me was always willing to pull more dresses for me and was never pushy. Pretty quickly we realized that I did not like at all the style that I had originally thought I would love. Based on my feedback she immediately picked up on what I actually wanted, something I did not even know in the moment, and pulled the perfect dress. Overall, the process was so comfortable and efficient! I cannot recommend enough!!

    Jacquelyn

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    5 out of 5
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  • I worked with Zoe to find my dream gown! She was patient and listened to all of my request and helped me find the perfect dress. I had a pretty strong vision going into my appointment and she found options that met every requirement! I had been to other locations that pulled lace dress after lace dress despite having said my main requirement was no lace. Together we were able to find the most perfect dress that I loved through out the 2 years planning process I owned it for! Additionally, Liz in the office was a dream to work with! I had opted not to try on the dress upon pick up because I was nearby for a meeting - DO NOT MAKE THAT MISTAKE LADIES! After I panicked, Liz set up an appointment for me to come in and try on. For reference, if you try on outside of the store and there's an issue with the dress, that's on you! There was a spot of beading missing on the strap and Liz was able to order me a replacement that my seamstress was able to add on. Flair was one of the only s... Read more

    Lisa

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    5 out of 5
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  • Dress shopping can be stressful but Flair made it so easy going. All of the girls that worked there were so kind and helpful. I had no idea what type of dress I wanted and the made the process very easy and fun! I would highly recommend them!

    Andie M.

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    5 out of 5
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  • I was about to give up on wedding dress shopping and decided I would try Flair as a last effort. I was so happy I did! They had the exact style of dress I wanted for half the price of other high end salons. The staff was incredibly helpful and really listened to my style and calmed my nerves. Thank you Flair for helping me with my perfect gown.

    Chelsea

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    5 out of 5
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  • I got my wedding dress at Flair and it was just a great experience. We didn't try on a ton of dresses but Stacey really "got" what I was going for very quickly and was able to pick out dresses I loved. I'm not much of a shopper so I loved how quickly she was able to hone in on my style. My wedding is in just about a month and I'm so excited to wear the dress!

    Barbara W.

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    5 out of 5
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  • I highly recommend Flair for your wedding dress shopping if you're looking for a sweet, non-intimidating shop with kind assistants, and are willing to look through a somewhat smaller selection than what some other local stores may have. My parents and sister flew in for a weekend of dress shopping in Boston with the goal to find a great dress for a fall wedding without spending a crazy amount of money. We enjoyed our appointments at the first two shops we visited, but were ultimately underwhelmed by the the selection at BHLDN and felt too-aggressively pushed towards a sale at Vows. Even though I loved one of the dresses I tried at Vows and the price was right, I just didn't love my experience at the shop. I called Flair and they confirmed they had the dress I was interested in along with a few similar pieces they thought I would like. Kaitlyn kindly fit me in for a last minute appointment and my parents and I had the loveliest time at this cute second-floor shop on Newbury St. Definite... Read more

    Elise B.

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    4.8 out of 5
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  • Flair was the first place I went to to try on wedding dresses and I was absolutely blown away by how amazing and easy the process was! I had Kaitie as my stylist and she was outstanding. She had my show her my Pinterest board and after that I felt like she completely understood what I was looking for. She had me try on a few dresses out of my comfort zone just for fun which I loved, but stayed focused on what I was truly looking for and didn't waste any time getting me out of a dress I didn't like. The boutique itself is beautiful and their dress selection is great. I ended up buying the first dress I tried on. Highly recommend Flair and Kaitie!

    Shanta

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    4.8 out of 5
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  • Had a great experience at Flair! We were greeted in a timely manner and the consultant understood my vision very clearly. The staff was extremely professional and when I tried on a dress that was slightly above my budget, they were willing to negotiate the price should I select that gown. While I did not find "the dress" there, I had a lovely experience with them and would 100% recommend them to other brides-to-be!

    Amber G.

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    4.4 out of 5
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  • I had such a fun experience at Flair, and they have a unique and beautiful selection. I visited almost every bridal shop in Boston (including: l'elite, Musette, Pronovias, Firas Yousif, Floravere, I Do Wedding, and Ceremony) and tried on well over 50 gowns. I found 3 dresses at Flair that I was absolutely in love with. Two of them were a toss up for my wedding, and one was in consideration for my rehearsal dinner. It was hard to choose! In the end, I am so happy with my decision, and feel like I couldn't have gone wrong with any of the dresses at Flair. Kaitie Silk went above and beyond to help me! She invited me to the shop multiple times so I could try on my final dresses over and over, and gave me all the time I needed to make my hard choice. I feel like we are friends now! She was helpful giving me honest comments and opinions and I appreciated her experienced eye. Thank you Kaitie and Flair!

    Serafina Z.

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    4.6 out of 5
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  • I did not have the clearest vision of how I wanted to look on my wedding day but yet somehow still found the most perfect wedding dress and could not be happier with my experience there. A few of my bridesmaids went there to get measured for their dresses as well and they had a great experience then too. You can only bring a few people (3-4) with you but that was perfect for me and I really loved that it is a small, intimate boutique. Made the dress shopping experience much more comfortable!
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