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Flowers in East Brunswick, New Jersey,
(917) 603-8973
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4.9 out of 5
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  • 97 Reviews


    Alyssa K.

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    5 out of 5
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  • Irena is the best! Due to COVID, we had to postpone our wedding 2 times. Irena was so flexible and accommodating throughout the entire process! She was always available to answer our calls, questions, and adapt to any changes we requested! She is also reasonably priced and will work with your budget! Irena and I communicated mostly through email, due to being out of state. Irena brought my emails and vision to life and all of our arrangements, centerpieces, and bouquets were beautiful! We received so many compliments! The flowers also lasted through the evening and days after! We couldn’t have picked a better florist for our wedding! We highly recommend Irena and her team!

    Olga K.

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    5 out of 5
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  • Irena had made the process of choosing our florist so easy. She had fantastic ideas and many photos that we were able to be inspired by. All of the flowers came out stunning, especially our arch! It also was great that she's worked in our venue before and knew exactly what was needed for decorations. We highly recommend choosing Allure Floral Design!

    responded with the following comments.

    Thank you Olga! It was pleasure to meet you and your family :-) Have a flowerful marriage life! Sincerely, Irena

    Christena I.

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    5 out of 5
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  • The flowers were beautiful, Irena was amazing even though we didn’t get to meet in person due to Covid. I gave her a couple of things I wanted and come wedding day it was more than I could’ve imagined. The bouquets were just gorgeous and forget about the reception center pieces....just perfect!

    Caroline

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    5 out of 5
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  • I met with Irena in October 2018 for our February 2020 wedding and knew right away I wanted to book with her. Irena was so incredibly friendly and personable I felt like I have known her for years! My mom and I truly loved going to meet with her because we always had so much fun and would talk about not just wedding related things but anything! Irena constantly kept me laughing and did an amazing job at keeping me calm. Irena always responded to my emails or calls right away which I really appreciated considering I always had millions of questions! Irena is so knowledgeable and truly talented. Irena executed the most magical and perfect, classic winter wonderland themed wedding. Irena truly exceeded all of my expectations and did the most stunning job. My guests are still talking about the beautiful staircase she created, arch for my ceremony, gorgeous center pieces, and of course BEAUTIFUL bouquet. I wish I could get married all over again to be able to work with Irena. If you... Read more

    responded with the following comments.

    Thank you so much Caroline! It was absolute pleasure to meet you and your beautiful mom! I agree, we had a lot of fun 'working' together :-) As I always say - beautiful flowers for beautiful people :-) Enjoy your marriage life and if any of your friends or family in need of flowers - you know where we are :-) Best wishes! Always yours, Irena

    Liz S.

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    5 out of 5
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  • We worked with Irena for our February 2020 wedding, and could not have been happier with the result! Before leaving the initial consultation, we knew we had found our florist. Irena sat and talked with us about our vision until she had a firm grasp on what exactly it was that we wanted. Not only that, but she was extremely flexible and accommodating when drawing up and making changes (some of which were quite last minute!) to our proposal/contract. Aside from how easy she was to work with, her floral arrangements themselves were absolutely stunning. February isn't exactly peak flower season, but our centerpieces and bouquets definitely did not show it. If we could do it all again, there's no doubt that we would pick Allure Floral as our florist. We 100% recommend.

    Chrystal

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    5 out of 5
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  • Irena was excellent to work with from the get-go. She answered all of my questions and had great ideas. Our flowers were beautiful and fresh, and smelled amazing the day of my wedding. I cannot wait for the professional photos to come out and see how even more extraordinary they look in photos. Additionally, she did something extra and kind for me the day of my wedding! You absolutely should book with her. Her pricing is flexible and she is very, very easy to work with.

    responded with the following comments.

    Thank you Chrystal! It was such fun and pleasure to work with you :-) Wish you all the best and flowerful marriage life! Sincerely, Irena

    Idu A.

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    5 out of 5
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  • For my wedding planning, I was initially in communication with two different florists. At the end, Irena from Allure Floral Design, was the clear choice. Her level of professionalism, incredible ideas, understanding, floral vision and responsiveness to emails was exceptional. Planning a wedding in NJ, USA all the way from Germany was not easy, but she helped to take the stress out of the floral decisions. The flowers for my wedding at the Park Chateau were so beautiful, that we continue to get comments from our guests to this day. My flower girl was in awe when she saw her floral crown and basket, and so was I when I saw my bridal bouquet. The flower settings helped in such a big way to set the mood of our wedding... blush tones with notes of blue flowers... very romantic and fun! Depending on your wedding budget and type of wedding, you're sure to get a satisfying service. It was a wonderful pleasure to meet Irena Piven in person after all our email correspondences. She is truly a bea... Read more

    responded with the following comments.

    Thank you Idu! It was pleasure to finally meet you on your Big Day :-) I'm glad everything came out beautiful :-) Wish you a flowerful marriage life! Sincerely, Irena

    Daniela

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    5 out of 5
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  • Irena at Allure made all of my flower dreams come true for my wedding! She took my vision and brought it to life while keeping everything within a SUPER reasonable budget. She is absolutely amazing at what she does and she is one of the nicest people to work with. I am so glad I chose her for our wedding! She did not disappoint and she made our wedding so incredibly beautiful.

    responded with the following comments.

    Thank you Love!!! It was such pleasure to meet you and work with you! I'm very happy dream come true! Have a flowerful marriage life!!! Best wishes , Irena and team!

    Joanne L.

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    5 out of 5
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  • We booked Irena for our simple Wedding Reception in Weehawken, NJ. (53 guests) Considering the short amp of time for the preparations (2 weeks), the quality and reliability was never affected. She totally pulled it off! She suggests ideas, cost effective options, and time table as well. The set up was simple yet elegant. Very easy to work with and nice person as well. Thank you Irena for being passionate and being hands on with your floral creations in my wedding reception. They’re all wonderful!! Thank you Irena from me and my husband! ❤️

    responded with the following comments.

    Thank you Joanne Loise! I'm very happy we were able to help! Wish you all the best and flowerful marriage life! Sincerely, Irena

    Katelyn

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    5 out of 5
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  • Irena made our wedding day perfect with her gorgeous florals. We were blown away by how amazing everything turned out! She was responsive and easy to work with. She went above and beyond on the day of our wedding to make sure everything looked flawless. The compliments we heard about the florals were endless and we understand why! I had high expectations, but she blew them away. Thank you Allure Floral Design!

    responded with the following comments.

    Thank you Katelyn! It was pleasure to meet you and work with you! have a flowerful marriage life! Sincerely, Irena

    Violeta F.

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    5 out of 5
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  • we found Irena and team on wedding wire and could not be happier. We quickly connected, walked her through our floral design vision and agreed on pricing. from there Irena followed up periodical to make sure we are aligned and the day of she worked with the wedding coordinator to ensure all floral design requirements are executed the way I want it. the venue came out so pretty, we received so many compliments.

    responded with the following comments.

    Thank you Violeta! It was pleasure to work with you :-) Have a flowerful marriage life! Sincerely, Irena

    Laura

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    5 out of 5
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  • I absolutely LOVED our florist. Since day one Irena was professional, patient, kind, and super responsive. The finished products (bouquets, boutonnieres, and centerpieces) were absolutely BEAUTIFUL! Our guests complimented the floral arrangements all night long. Thank you so much for helping to make our day one that we will NEVER forget!

    responded with the following comments.

    Thank you Love! It was pleasure to work with you! Wish you all the best and flowerful marriage life :-) Sincerely, Irena

    Kristin

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    5 out of 5
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  • Flowers weren't very high on our list of things we wanted to spend money on (our wedding was outdoors so didn't need to spruce up the venue as much) - and Allure Floral was so accommodating and helpful! They were extremely flexible on what to do and how much so we could stay within our budget. Even after I changed my mind a few times, they were so professional and lovely to work with. Would definitely recommend!

    Darla

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    4.8 out of 5
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  • Everyone was shocked when we told them we never met the florist outside of emails. They couldn't believe how crazy were were to put trust in someone we've never seen in person. Well we did. While we could not be guaranteed all specific flowers we were promised color scheme. This made me nervous at first but wow wow wow was I pleased with the result. Best bang for my buck. 8 months later and it's all anyone can talk about. We made a lot of people jealous. We had 11 tall large centerpieces with floating candles, 2 garlands, cake decorations, many different vased flowers for cocktail hour, the arbor, chair decorations, and of course the 7 bouquets, 6 boutonieres, corsages for 3 moms, pins for 2 dads, flower crown, and petals for the flower girl and side table. Main flowers used were assorted roses and some sunflowers for me and hubby. I don't remember the exact cost but it was $3,000-4,000. I highly recommend.

    Leidy

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    4.8 out of 5
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  • Irena was very responsive throughout my entire wedding planning process. She gave me wonderful ideas and made them come to life by providing images of similar work that she had done in the past. She was very creative and artistic and worked very well with our budget! Our venue looked absolutely gorgeous thanks to her. Would definitely recommend!
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