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Dress & Attire in Kennesaw, GA,
(770) 591-5424
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4.9 out of 5
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  • 56 Reviews


    Jenna Roland

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    5 out of 5
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  • The staff was incredible. They welcomed all the brides with a sign at the front door. They made the shopping experience warm, fun, and pulled dresses for exactly how I wanted to feel on my wedding day. I could not have asked for more!

    Ashley

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    5 out of 5
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  • I had a great experience at A Formal Occasion. Lucinda was a joy to work with and you can really tell she is extremely passionate at what she does. The dress options are beautiful and unique. The dress I said yes to I was able to bring home that day. I am 6'3'' so I was concerned about having a dress with enough length. They said all of their designers can special order extra length but my dress didnt need it. I would 10/10 recommend coming to this boutique.

    Christy Rogers

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    5 out of 5
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  • I didn't expect to love this shop as much as I did. I went here with my Maid of Honor on a whim, and ended up walking out with my perfect wedding dress! They were so friendly and kind, and even sent me a congratulatory text on my wedding day. Not only did I get my dream dress from them, but they added so many small, thoughtful touches that made me appreciate them even more.

    responded with the following comments.

    Aaaahh, thanks Christy! You looked gorgeous!! We so appreciate you - and that you appreciated the little things!! Even though it's all about the dress, the experience matters also! We enjoyed being a small part of your love story!

    Amy Clack

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    5 out of 5
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  • On my daughter’s day off we planned to hit a few wedding gown stores on the main road in Kennesaw. We didn’t realize, however, that everything was appointment only- even to browse. About the time we were ready to call it quits, we called A Formal Occasion and Lucinda immediately answered. They were super friendly and made us feel super comfortable. They helped my daughter find the perfect gown, just for her. We mentioned needing a few modifications for modesty purposes, and we were shown beautiful ways that their recommended seamstress could accommodate that, without losing the elegance of the dress. I am so glad we found our dress there! A day I remembered being stressful 24 years ago as a future bride, was the most enjoyable experience at A Formal Occasion. No photograph signs are posted, but they take some for you and email as momentos. We were able to enjoy the experience, live in the moment, and their photographs will always be a reminder of this special day.

    Emmie Trull

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    5 out of 5
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  • Lucinda was amazing! She listened to every aspect of how I wanted to look on my wedding day and pulled the dresses that best fit my expectations. She even pulled a dress I wasn't crazy about, but as soon as I put it on, I knew it was the one. We didn't feel rushed and had her attention through the appointment the entire time. I even took the dress home with me THAT DAY! It was a great experience and I would definitely recommend A Formal Occasion to everyone!

    Shawnna

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    5 out of 5
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  • Absolutely IN LOVE with this shop! There’s a reason they have been in business for so long, they know how to make magic happen. After falling “ in love “ with the window display I just had to call and make an appointment to try it on. I was able to make an appointment for the very next morning. Normally you’d think an appointment would mean you get one person to help you pick and try on dresses, not here. Not only were we THE ONLY people in the shop ( because that’s how they do things here) I was helped by Katie and the owner Lucinda. I basically gave them my Pinterest board ideas , told them my vision, and they picked out a handful of dresses that matched both. After only 5-6 dresses I tried on a dress I normally would not of chosen for myself and there it was MAGIC! I found my dress! On my first appointment at my first shop! These ladies know how to treat you and make you feel like you are the most important bride in the world and they truly care about making your dress sho... Read more

    Mel Butler

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    5 out of 5
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  • They have a wonderful wedding dress selection here for brides of all sizes (bridesmaids dresses are a little more typical "sample size" range). The shopping experience is relaxed and personal, the dresses are beautiful and in such a variety of styles! Don't be put off by the fact that it's in a small former house-- there are a TON of dresses inside. Both my best friend and I got our wedding dresses here-- separated by about 5 years, so their quality is consistent.

    Leah

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    5 out of 5
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  • I loved finding my dress here at A Formal Occasion. Lucinda helped me to talk through my favorite dress here as well as my favorite dresses at other shops to make sure I was truly finding MY dress. It was great to be the only bride and had a true 1-on-1 experience! It was wonderful!

    Nicole

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    5 out of 5
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  • This place is the BEST! Katie did an amazing job in listening to my desires and critiques. She ended up pulling a dress that I had not even chosen off the rack based on my opinions. It is definitely the dress of my dreams and I could not be happier. :) I can't wait for my husband-to-be to see me in it! Katie followed up with me after the purchase with a handwritten congratulations note! A Formal Occasion definitely knows how to personalize the dress experience and make it enjoyable for both the bride and guests. Thank you for helping me find my perfect dress!!!!

    Brittany

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    5 out of 5
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  • Loved my experience here. I was the only bride in the shop and the stylist was incredibly helpful. She got to know what I was looking for and pulled the perfect dress! The price was right in my budget and the veil was well below what I expected to pay. Not only was trying on dresses fun, but, when I did say yes on my second time at the shop, they made a huge to-do about me finding my dress. They got pictures of my group and me, let me sign the bridal wall, and even presented me with a rose. It was a fairy tale dream come true. Definitely go and see them!

    Ashley

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    5 out of 5
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  • I had gone to 2 shops before I went to A Formal Occasion so I already had a fairly good idea of what I wanted. Upon entering the shop you are greeted with warmth and a special gift. The appointment is one-on-one and tailored to fit your needs. My stylist truly wanted to help me find my dream dress, and she did! I wanted something lightweight and comfortable for my beach wedding and found just that. The dresses they sell are more unique than the options at David's Bridal or any other mainstream shop. After choosing my dress, veil, and sash, I received a rose and got to sign the wall with my name and wedding date. The week of my wedding, I even received well wishes from A Formal Occasion. Thoroughly pleased with my experience from beginning to end and I'd definitely recommend them to any bride looking for her dream dress.

    Aislinn

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    5 out of 5
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  • I found my dream dress at A Formal Occasion. I had been to at least four other stores trying on dresses and nothing really caught my eye. I thought I had fallen in love with one, but I realized it wasn't for me. When I came to A Formal Occasion everyone was so friendly and welcoming. My consultant was Katie and she was amazing! She sat down with me and asked me all about my venue and my visions for my venue, wedding day and wedding dress. She also asked to see pictures of my venue. Katie found five gowns for me to try on, and within minutes I found the dress that was meant for me. I would never have picked it for myself, but Katie knew it would look great on me. I will say that I am a plus size bride and all the gowns I tried on fit me fairly well. Some may have been a bit too big, but none were too small that I can remember. So they truly do have a variety of sizes to be tried on. I also found my veil and earrings while there. Their prices are very reasonable to me because their gowns... Read more

    Claire

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    5 out of 5
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  • My experience at A Formal Occasion was nothing less than exceptional!! Their hospitality set them apart immediately and extended all the way to the outside of the store; they had a sign welcoming their brides by name! From the moment I walked into the store, I felt right at home and was assured that I would find my dream dress here. The staff was incredibly friendly and warm. They joyfully greeted myself, my mother, my maid of honor and my grandmother that had come from out of town. Katie, the consultant that I had the privilege to work with, asked all of the right questions and took a genuine interest in my wedding and my vision. She truly cared about how I felt, what I was looking for and even took time to ask about our proposal story, and how we met. She pulled all of the dresses out with me in mind; I was only responsible for trying on the dresses and knowing how I felt in them. My group and I were treated like royalty from beginning to end. Katie worked diligently to make not only... Read more

    Alycia

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    5 out of 5
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  • I had the best experience finding (well, really creating) my dream dress! Katie was an incredible consultant- warm, inviting, and absolutely amazing at what she does! I really had no idea what I wanted, and I am so thrilled with my dress. I highly highly recommend every bride-to-be to visit! Thank you guys again for a fun, stress-free shopping day!

    Brianna

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    5 out of 5
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  • Lucinda was the absolute best!! My wedding dress shopping appointment was the day after the snow fall in January and I was terrified it was going to be canceled! (I had 2 bridesmaid fly in that weekend from out of state just for dress shopping and had to find dresses) Lucinda was extremely flexible and we were able to get into the store and find my DREAM dress! I will definitely be returning to her store for any future formal needs.
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